…You’re probably not doing one of them

Did you know that 80% of executives believe that their companies deliver excellent value and superior customer experience, but only 8% of their customers agree? The average American company loses 20% to 40% of its customers each year.

Companies sometimes forget that it’s easier and more profitable to keep good customers than it is to acquire new ones. To do so, you need a deep understanding of what drives customer loyalty.

In this webinar you will learn:

• Why it’s important to understand and foster your customers’ loyalty
• The 3 approaches you can take to understand your customers’ loyalty
• Today’s instant customer satisfaction measurements are good…but not good enough
• Talk is cheap; not talking could be very expensive

*Must have Windows Media 9 or higher to view the recorded webinar.

About the Speaker:

ALLAN HAUPTFELD, President of Vantage Research + Consulting Inc., is an expert in both quantitative and qualitative consumer research techniques, and specializes in customer satisfaction and loyalty, consumer packaged goods, and brand communications issues. He has a particular passion for transforming complex business issues into approachable research findings. Throughout his career, he has been acknowledged as being the “voice of the consumer,” developing actionable, information-based recommendations.